Theories

600+ Admissions in 3 Months.

MOHA is a premium lifestyle and fashion brand inspired by timeless Indian elegance and modern minimalism. Designed for those who appreciate refined craftsmanship, MOHA blends heritage-inspired aesthetics with contemporary design to create products that feel effortless, sophisticated, and enduring.

The brand was envisioned to offer more than just beautiful products—it aims to create meaningful experiences through thoughtful design, premium quality, and attention to every detail. From its visual identity to customer touchpoints, every element reflects understated luxury and authenticity.

MOHA approached us to build a complete brand ecosystem from the ground up. We crafted the brand strategy, visual identity, logo system, digital presence, and customer experience, ensuring every interaction communicates elegance, trust, and exclusivity. The result is a distinctive premium brand that stands confidently in a competitive market while remaining true to its timeless philosophy.

Project Name
Celeste
TimeFrame
2026
Role
Performance Marketing
Aerial view of Celeste International Schools campus with running track
  • 11.6M

    Impressions

    Total reach across Meta & Google

  • ₹393

    Cost Per Lead

    vs ₹500–₹1,200 industry avg.

  • 80,952

    Clicks

    0.70% CTR

  • ₹4,00,473

    Total Spend

    Full campaign budget

  • 1,019

    Leads Generated

    Qualified enquiries

  • 600+

    Admissions

    Best-performing education campaign

A complete admissions machine digital, print, outdoor & collateral.

Meta & Google Ads

  • 6 ad creatives
  • Lead gen campaigns
  • 1,019 leads at ₹393 CPL

Outdoor Hoardings

  • 2 large-format hoardings
  • Boduppal–Chengicherla belt
  • Massive local presence

Lollipop Standees

  • 5 standee designs
  • "Beyond" creative series
  • Strategic placement

Auto Branding

  • Transit media creative
  • Day & Residential Campus
  • Eastern corridor routes

Print Collateral

  • 20-page school brochure
  • Admissions flyer
  • 3×4 signage boards

Instagram & Reels

  • Campaign ad creatives
  • Residence life reel
  • Social content strategy

Social Media For lohitha

Celeste Instagram posts fanned around a phone mockup
Celeste Instagram insight teaser cards
Celeste social media campaign collage — feeds, reels, and creatives
Celeste story and carousel creative layouts

Safari Lodges India UI/UX Design & Web Development

Celeste International Schools website on a laptop
Celeste website responsive screens on four phones
Celeste International Schools website on a laptop with continuing page scroll

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Theories workspace — laptop and sticky notes on the wall